AVENUE & SON was founded in 2014 by four professional skaters, Boss Xie, Jeremy Hu, Dan Leung and Stéphen Khou. It is one of the earliest street skate brands in China. AVENUE & SON literally translates as "children of the AVENUE", meaning that all skaters are children from the streets skating towards the avenue.
AVENUE & SON skaters all over China, Japan and Europe, devote to spread the brand concept of firmness, friendship and beyond the limits to the young community around the world. AVENUE & SON integrate Chinese elements into the design of clothing and skateboard accessories, launch products with local culture and international standards, and promote Chinese skateboard culture.